EIM and the Telecoms & Media sector

In recent years, this industry has seen an exponential increase in software packages for the organisation's main functions: CRM front office, order management, products and offerings catalogue, invoicing, services activation, partners and distribution networks, etc. Although tangible benefits were observed in terms of responsiveness, rapid launch of new products and services, service quality policy improvement and customer loyalty, this strategy has created heavy and complex application silos that are difficult to maintain and upgrade. Application software package upgrades represent an uncontrolled cost.

The Business & Decision EIM offering

Business & Decision’s telecoms & media EIM offerings:

• Greater flexible Information System
• Ability to access product, offering, customer service, partner, distribution network and 360° customer information within the "End to End" processes that cross the various software packages and specific developments
• The technological ingredients that can easily support a true multi-channel customer relationship strategy