EIM and mass consumption goods industries

The alignment of Enterprise Information Management (EIM) to the mass consumption goods and distribution sectors, is one that occurs quite naturally:

• This sector's companies want to be as close as possible to the end consumer: putting the right product in the right place and at the right time is critical. Business Process Management and SOA architectures provide greater fluidity and transparency, to help overcome this challenge.
• Insufficient expertise in repositories and data quality management can directly lead to management costs and lost opportunities: new product referencing delays, supply chain inefficiencies, etc. A unified view of customers, employees, point of sales or suppliers' repositories will bring about cost reduction and customer satisfaction improvement.
• The digital era's big names have shown that production information and the environment in which it is used (also known as customer experience) could bring about as much added value as the product itself. Management of unstructured content, including multimedia and interactive content, can generate competitive advantage for distribution organisations, as well as for producers of mass consumption goods.

• Multi-channel distribution involves an ever increasing number of stakeholders and suffers from heavy exposure to fraud. Hence, information security has acquired a highly strategic role.

The Business & Decision EIM offering

In collaboration with the distribution and mass goods consumption sectors’ market players, Business & Decision is building the digital era's information systems. Drawing upon solid experience in Digital Marketing, CRM, Customer Experience and Business Intelligence, we use EIM technologies to make supply chains smoother and create customer proximity in multi-channel contexts.

The EIM practice thus helps develop new added value know-how in the following business areas:

• Repositories and data quality management

• Identities and roles definition, information exchange security

• Management of unstructured documentation and social networks around product ranges and uses

• Customer or distributor portals, etc.